Our Approach

Rod has observed that when business, government and Indigenous community representatives discuss business or projects, business speaks of profits and industry standards; government speaks of programs and measurable outcomes; and Indigenous communities speak of a holistic approach incorporating culture, social justice, environmental protection/ management and business development. The three groups often present their directions in a language that usually leads to misunderstanding and misinterpretation.

Rod Williams has developed three framework models that he uses to help culturally diverse organisations understand each other’s perspective in negotiations and consultation.

“Making change can be difficult and confronting. The easy option for management is to concentrate on the financial viability of the business project and hope that any cultural differences or community action does not have an impact on the businesses profit ”